I have often been described as the "meet you where you are" kind of coach. I don't decide where you should be or what you should be, that is for you to decide.
My purpose is to get you from where you are to where you want to be in a gentle way. It is not my job to judge, it is my job to help you decide where you want to be and guide you on your journey.
Every business has a beginning, and this is where you talk about yours. People want to know what opportunity you saw or how your passion led to the creation of something new. Talk about your roots--people wanna know you have some.
This is should be a prospective customer's number one call to action, e.g., requesting a quote or perusing your product catalog.